.NET Rocks!

Ditching the Hourly Crusade with Jonathan Stark

Episode #1444 Thursday, May 25, 2017

Ready to get off the hourly treadmill? Carl and Richard talk to Jonathan Stark about ditching the hourly crusade. Jon talks about the fact that software development really isn't an hourly business - you don't provide value every hour with software, the value only comes when it's finished. The conversation focuses on value - what value does this software bring to the organization? If you don't know that, how can you be successful? But once you do know, pricing is different, and so is focus for you. Provide value to your customer, not an hourly rate!


Jonathan Stark

Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's "Building iPhone Apps with HTML, CSS, and JavaScript" which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S. He is also the host of the "Ditching Hourly" podcast.


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