.NET Rocks!

Advertising on Mobile Apps with Rob Irving and Simon Jackson

Episode #1063 Wednesday, November 19, 2014

Carl and Richard talk to Rob Irving and Simon Jackson about advertising on mobile apps. The conversation starts out with Ad Duplex, which is an ad exchange and a way to advertise your mobile app on other mobile apps like yours - all in an effort to get more users. Rob talks about alternative ways to get users, such as pursuing reviews, using crowdsouring and in general taking marketing seriously. Simon digs into more traditional advertising using the open source Adrotator library, which takes the discussion into the complexity of advertising - multiple providers, different systems for different locations, and how often you don't actually *get* an ad!

Guests:

Rob Irving

Rob Irving is a Microsoft MVP in Windows Platform Development, and a Senior Software Engineer for ALK Technologies. He has a passion for developing Windows Phone Apps and recently took a Developer Advocate role with AdDuplex. Where he helps Windows and Windows Phone developers become successful by promoting their apps on the AdDuplex network. You can find his blog at www.robwirving.com.

Simon Jackson

Simon Jackson has been a tinkerer, engineer, problem solver, and solution gatherer ever since his early years. In short, he loves to break things apart, figure out how they work, and them put them back together; usually better than before. He started way back when with his first computer, the Commodore Vic20. It was simple, used a tape deck, and forced you to write programs in basic or assembly language; they were fun times. From there, he progressed through the ZX Spectrum +2 and the joyous days of modern graphics, but still with the 30 minutes load times from a trusty tape deck. Games were his passion even then, which led to many requests for another gaming machine, but Santa brought him an Amstrad 1640, his first PC. From there, his tinkering and building exploded, and that machine ended up being a huge monstrosity with so many add-ons and tweaked fixes. He was Frankenstein, and this PC became his own personal monster crafted from so many parts. Good times. This passion led him down many paths, and he learned to help educate others on the tips and tricks he learned along the way; these skills have equipped him well for the future. Today, he would class himself as a game development generalist. He works with many different frameworks, each time digging down, ripping them apart, and then showing whoever would listen through his blog, videos, and speaking events on how to build awesome frameworks and titles. This has been throughout many generations of C++, MDX, XNA (what a breath of fresh air that was), MonoGame, Unity3D, The Sunburn Gaming Engine, HTML, and a bunch of other proprietary frameworks--he did them all. This gives a very balanced view of how to build and manage many different types of multi-platform titles. All this recently earned him a shining star in the form of a Microsoft MVP in ID@Xbox for the UK. He didn't stop there as he regularly contributed to the MonoGame and AdRotator projects, adding new features and samples, and publishing it on NuGet. He also has several of his own open source projects and actively seeks any new and interesting ones to help with. By day, he is a lowly lead technical architect working in the healthcare industry seeking to improve patent's health and care through better software (a challenge to be sure). By night, he truly soars! Building, tinkering, and educating while trying to push game titles of his own. One day they will pay the bills, but until then, he still leads a double life.

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