Carl Franklin has been a leader in the Microsoft developer community since the very early days when he wrote for Visual Basic Programmers Journal. He authored the Q&A column of that magazine as well as many feature articles for VBPJ and other magazines. He has authored two books for John Wiley & Sons on sockets programming in VB, and in 1994 he helped create the very first web site for VB developers, Carl & Gary's VB Home Page.
Carl is also the Microsoft Regional Director for Connecticut, an MVP for Kinect, co-host of .NET Rocks! and The Tablet Show, a .NET Rocks! spin-off dedicated to developing for tablets, phones and other mobile devices, as well as mobile web.
Carl is the creator of GesturePak ($99), the first gesture recognition library for Microsoft Kinect for Windows. GesturePak records your motion as you create gestures, then notifies your app when your user has performed one or more of your gestures.
Carl is also an accomplished musician and audio/video producer. He started Pwop in 1999 as a record label for his first album, a collaboration with his brother Jay: Strange Communication. Franklin Brothers released Lifeboat To Nowhere in 2011, which has met with rave reviews. In 2013, Carl released his first solo album, Been a While
, which features a tune with John Scofield on guitar, as well as an incredible group of musicians local to New London, CT.
Pwop Studios is a full-service audio and video post production studio in New London, CT, where Carl records and produces the podcasts as well as music and video projects - both for himself, Franklin Brothers, and the public.
Richard Campbell has been involved with microcomputers and software since 1977. His career has spanned the industry both on the hardware and software sides, from manufacturing to sales, service, game development, line-of-business software and large scale systems. He's been deeply involved in creating new businesses around software, hardware, services and products in a huge range of roles, including technical, management and financing. During the halcyon days of the DotCom Boom he was a consultant to venture capital firms providing technical due diligence and architectural direction.
Today Richard consults with a number of clients on software architecture and future directions of technology. He is a Microsoft Regional Director and MVP. He's a partner in PWOP Productions, creating a variety of multimedia programs including ".NET Rocks!, the Internet Audio Talk Show for .NET Developers" (www.dotnetrocks.com) a podcast produced twice a week for more than 250,000 listeners in 120 countries and The Tablet Show (www.thetabletshow.com), a weekly podcast focused on tablet and mobile development. In addition he's the host of RunAs Radio (www.runasradio.com), a podcast for the IT Professional using Microsoft technologies. You'll find Richard at numerous conferences all over the world.
Carl and Richard talk to Rob Irving and Simon Jackson about advertising on mobile apps. The conversation starts out with Ad Duplex, which is an ad exchange and a way to advertise your mobile app on other mobile apps like yours - all in an effort to get more users. Rob talks about alternative ways to get users, such as pursuing reviews, using crowdsouring and in general taking marketing seriously. Simon digs into more traditional advertising using the open source Adrotator library, which takes the discussion into the complexity of advertising - multiple providers, different systems for different locations, and how often you don't actually *get* an ad!
Rob Irving is a Microsoft MVP in Windows Platform Development, and a Senior Software Engineer for ALK Technologies. He has a passion for developing Windows Phone Apps and recently took a Developer Advocate role with AdDuplex. Where he helps Windows and Windows Phone developers become successful by promoting their apps on the AdDuplex network. You can find his blog at www.robwirving.com
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Simon Jackson has been a tinkerer, engineer, problem solver, and solution gatherer ever since his early years. In short, he loves to break things apart, figure out how they work, and them put them back together; usually better than before.
He started way back when with his first computer, the Commodore Vic20.
It was simple, used a tape deck, and forced you to write programs in basic or assembly language; they were fun times. From there, he progressed through the ZX Spectrum +2 and the joyous days of modern graphics, but still with the 30 minutes load times from a trusty tape deck. Games were his passion even then, which led to many requests for another gaming machine, but Santa brought him an Amstrad 1640, his first PC. From there, his tinkering and building exploded, and that machine ended up being a huge monstrosity with so many add-ons and tweaked fixes. He was Frankenstein, and this PC became his own personal monster crafted from so many parts. Good times.
This passion led him down many paths, and he learned to help educate others on the tips and tricks he learned along the way; these skills have equipped him well for the future.
Today, he would class himself as a game development generalist. He works with many different frameworks, each time digging down, ripping them apart, and then showing whoever would listen through his blog, videos, and speaking events on how to build awesome frameworks and titles. This has been throughout many generations of C++, MDX, XNA (what a breath of fresh air that was), MonoGame, Unity3D, The Sunburn Gaming Engine, HTML, and a bunch of other proprietary frameworks--he did them all. This gives a very balanced view of how to build and manage many different types of multi-platform titles. All this recently earned him a shining star in the form of a Microsoft MVP in ID@Xbox for the UK.
He didn't stop there as he regularly contributed to the MonoGame and AdRotator projects, adding new features and samples, and publishing it on NuGet. He also has several of his own open source projects and actively seeks any new and interesting ones to help with.
By day, he is a lowly lead technical architect working in the healthcare industry seeking to improve patent's health and care through better software (a challenge to be sure). By night, he truly soars! Building, tinkering, and educating while trying to push game titles of his own.
One day they will pay the bills, but until then, he still leads a double life.
Carl and Richard talk to Scott Ford about taking over existing software projects. There's lots of negativity around existing code, calling them "brownfield" and "legacy projects." Scott looks at existing projects more like an older home that has been well used, but needs updating. The conversation digs into how to understand not only the code of the existing application, but also the intent of the app - more focus on why things are the way they are, rather than just the how parts. But once you understand the why, there's no reason to stick with old tools and techniques, and Scott talks about using modern tools to quickly take control of an existing codebase and make it more reliable, understandable and sustainable.
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Scott Ford is the Founder and Chief Code Whisperer at Corgibytes, a software consultancy whose mission is to maintain and improve the world's existing codebases. Scott specializes and thrives on breathing new life into existing projects.